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The Buying Brain, Secrets for Selling to the Subconscious, a researcher in Professor Giancomo Rizzolati's neuroscience laboratory at the University of Parma in Italy was enjoying a frozen treat while a monkey sat nearby, connected to equipment that monitored his brainwave activity. Upon seeing the lab assistant enjoying the gelato, neurons in the monkey's own brain instantly fired, matching the activity the primate was observing. In effect, in his own subconscious, that monkey was going through all the motions that the lab assistant was actually performing and enjoying. Thus was launched what Dr. Pradeep explains in "The Empathic Brain" chapter as mirror neuron theory.
Flexpoint Sensor Systems, Inc. http://www.flexpoint.com announced that the Company has modified the business model. In addition to focusing on large contracts in the medical bed and automotive industry, the company is more aggressively focusing on smaller contracts and production orders that produce immediate income for the Company.
Penn State College of Medicine researchers have developed a tiny package that searches for and destroys up to 80 percent of hepatitis B virus in the livers of mice.
HealthCare Chaplaincy Network (HCCN) today introduced a national service that provides spiritual and emotional support to veterans, active service members, and their families, including the opportunity for one-on-one conversations with professional chaplains via phone, email and video call.
In 2005, for example, the United States devoted only 29 percent of gross domestic product to health and social services combined, while countries like Sweden, France, the Netherlands, Belgium and Denmark dedicated 33 percent to 38 percent of their G.D.P. to the combination.
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