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News Archive
Blue Spoon Consulting Group, LLC, today updated its briefing note examining the degrading trends in pharmaceutical marketing, and what can be done about it. Available for download through the Blue Spoon Consulting website (www.bluespoonconsulting.com), ‘Pharmaceutical Promotion At Its Productivity Frontier' is currently the only piece of strategic writing that looks at a total context of change shaping how pharmaceutical companies market and measure performance.
The New York Times explores what went wrong as a group of doctors struggled to find common ground on how heart issues should be treated. Other stories also look at consumer frustration about a landmark settlement on hip implants and concerns being reviewed by the FDA about emergency contraceptive pills.
Researchers at MIT and Northwestern University have developed a new peer-to-peer networking tool that enables sufferers of anxiety and depression to build online support communities and practice therapeutic techniques.
ChanRx is developing a superior drug for treatment of atrial fibrillation (AFIB), and has closed its Series A funding with investments from Sante Ventures and company founder, Dr. Arthur "Buzz" Brown. The company, a spin out of Cleveland-based ChanTest, will use the funding to further evaluate the safety and efficacy of its proprietary AFIB drug, vanoxerine.
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